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Subscription Index is a weekly newsletter and consulting service for founders and operators building subscription businesses. Each week, Dan Layfield who grew Codecademy from $10M to $55M ARR breaks down pricing, conversion, retention, and expansion strategies that actually move the needle. Subscribers get deep dives, tactical tips, and real company teardowns every Thursday. Dan also works directly with subscription businesses to fix revenue leaks through pricing strategy, packaging redesigns, retention systems, and checkout optimization.
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