Local SEO and AI-search work for a family-owned residential plumbing company serving Greater Houston, measured in Google Search Console, Google Business Profile and Semrush.
Google Search Console compares the latest 28 days with the 28 days before. Impressions grew about 3.7×, from 1.31K to 4.8K, and clicks rose from 3 to 25.
Click-through rate more than doubled, from 0.2% to 0.5%. Average position moved from 8.6 to 13.5 as the site began appearing for a much wider range of searches, which is common while new rankings are still climbing.
From May 2026, the Business Profile generated 166 customer interactions, including 55 phone calls and 110 website clicks. Interactions, calls and website clicks all climbed month after month from May to a peak in August.
With a 4.7-star rating from 780 Google reviews, Top Notch Plumbing gives searchers a strong reason to call once they find it. New reviews receive an owner response within days, keeping the profile active and trustworthy.
AI tools already use 49 Top Notch Plumbing pages as sources, 40 of them in Google’s AI Mode and 9 in AI Overviews. The brand has been named in 4 AI answers across ChatGPT, AI Overviews and Gemini.
Turning those citations into brand mentions is the next goal of the program.
Get a free audit of your Google Business Profile, rankings, competitors and AI visibility.
